Namaami Gange: Rejuvenating the Holy River

This case discusses the different projects taken up by various organizations in India to clean River Ganga and the challenges they faced. Represented as a goddess, Ganga in the Hindu religion is considered to be a holy river. The case chronicles the various events that resulted in the river becoming polluted. To clean the filth and garbage, many initiatives were taken by the Government of India over the years with huge amounts of money being spent. The Ganga Action Plans I & II failed drastically. In 2015, the ruling government under the leadership of Prime Minister Narendra Damodardas Modi (Modi) made attempts to rejuvenate the river with the ‘Namami Gange’ project. The estimated time frame for project completion was 18 years...